Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. COMM1231. COMM2725. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." (3 Hours). COMM4631. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. New York Times All The Latest Throughout Northeastern. Attribute(s): NUpath Societies/Institutions, COMM1210. (4 Hours). (4 Hours). Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Also examines contemporary issues in marketing that can affect organizational success. (3 Hours). COMM3501. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Memory has become a central concept for analyzing problems of historical representation and identities. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. COMM2551. MKTG2301. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Theories of Conflict and Negotiation. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. COMM2300. COMM2750. Offers an in-depth look at how persuasive health campaigns are designed and executed. Trademarks & Licensing Samantha Harasen [email protected] 206-543-0773. Boston, MA. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? (3 Hours). May be repeated without limit. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. (4 Hours). One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. (4 Hours). Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. MKTG6294. COMM2650. . have in conveying meaning and constructing and negotiating interpersonal relationships. 360 Huntington Ave., Boston, Massachusetts 02115 617.373.3386. COMM2625. Introduces students to interviewing through the application of communication theory. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. (4 Hours). Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. (4 Hours). (4 Hours). Offers independent work under the direction of members of the department on a chosen topic. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. Aletha Rodgers | Communications Project Coordinator. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. myNortheastern Opens New Window, Privacy Policy (4 Hours). Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Covers both the business and the technical aspects of being a voice talent. COMM2535. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Combines theory and practice in argument through individual presentations and team debates. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Introduction to Communication Studies. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Lead Faculty. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. About the Opportunity. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Northeastern University. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Undergraduate Masters PhD Graduate Certificate. Expects students to produce a major paper suitable for publication. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Designed to prepare students to work with audio in modern media settings. COMM3310. (4 Hours). Includes the use of microphones, headphones, and recording equipment while in our audio lab. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. MKTG4983. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Offers an overview of the concepts, methods, tools, and ethics of communication research. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. (1 Hour). Marketing Analytics. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. (4 Hours). 360 Huntington Ave., Boston, Massachusetts 02115 The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Presents a variety of methods for interview preparation. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. (4 Hours). Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Advance Northeastern University's goal of giving 100% of students a global . Internship in Communication. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Exercises skills of project management, teamwork, and client relationship management. Independent Study. Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). Introduces the principles and skills of effective argument. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Focuses on the fundamental role that communication plays in family life. Introduction to Marketing. Marketing Research. (4 Hours). Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. COMM6505. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Organizational Communication. Marketing Research. Critical Creative Practice. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall
The Business of Entertainment. Research, Scholarship & Creative Practice. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Dating apps are more specific and numerous than ever. MKTG6285. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Dan Mabery | Vice President for University Relations. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. (3 Hours). Job Summary. Sports Broadcasting. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Creating Business Value with Data and AI Technologies. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. . Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports.